Our Mission, Vision and Values

One of the pillars that supports the Caramuru Group corporate philosophy is Simplicity which permeates our relations and management processes. For us, simplicity means searching for concrete results with creativity, intelligence and transparency in our actions. A principle which is also reflected in the conduct standards of our Code of Ethics created to orient the behavior of our leaders, officers, directors, employees and shareholders.

Our Mission

  • To supply quality foods, materials, biofuels and services, meeting the needs of clients and customers and creating value for society, suppliers, employees and shareholders.

Vision – 2018

  • Supplying clients and customers with quality products and services;
  • Operating with differentiated commodities;
  • Generating value through strong brand consumer products;
  • Maintaining efficient logistics systems;
  • Investing in continuous training for our collaborators and offering challenges to their personal and professional development;
  • Being and important player in national and global markets;
  • Using high-tech management and production processes and systems;
  • Maintaining a consistent history of profitability and growth and
  • Incorporating the very best social and environmental sustainability practices.

Our Values

  • Ethics
  • Trust and mutual respect
  • Simplicity and transparency in relationships
  • Appreciation and development of employees
  • Discipline and professionalism
  • Boldness and creativity
  • Perseverance
  • Respect for the environment

Ethical Guidelines and Standards of Conduct:

  1. Safeguard the interests of the Group
  2. Do what you promise – do not promise what you cannot do
  3. Keep your actions simple and honest
  4. Work for Group profitability through honorable and ethical actions
  5. Be committed to the truth and to justice
  6. Understand that there is no right way of doing the wrong thing
  7. Act to protect the interests of the Group and reject matters of bad-faith
  8. Be impartial in decisions involving people
  9. Let sincerity and authenticity govern your personal relations
  10. Only use marketing resources that give clients and customers a true and clear picture of company products and services
  11. Encourage teamwork characterized by a spirit of mutual respect and confidence among co-workers
  12. Be proud of what you do, but conduct yourself with modesty in the face of our achievements and have the courage to quickly correct your errors
  13. Maintain relations with the public sector based on our company Code of Ethics and full compliance with the law
  14. Always act in accordance with the principles of good ethics and conduct inside and outside of the company